Gold and Fudge Squares

This post is long overdue, but I guess better late than never. While in Japan in September last year, I made two Asian market eyeshadow purchases: Too Cool For School Glam Rock Urban Shadow in Golden Edge (#5) and Addiction by Ayako Fudge (017ME). The former is a Korean brand I'd never heard of before, but Golden Edge appeared to be the perfect neutral with faultless texture and pigmentation. I had to have it. In contrast, I'd already heard about Addiction, a highly regarded, hard-to-get Japanese makeup brand, and was eager to explore the product range in person. I'd read the eyeshadows were a bit hit or miss, but the consensus seemed to be that Fudge was a clear standout.








Too Cool For School in Golden Edge is a warm, slightly olive, antique medium gold. Built up, it becomes a darker bronze with a golden lustre. The greenish tinge was unexpected, and not in a good way. I'm not huge on greenish golds. They're not as abysmal as cool-toned, frosty taupes, but I prefer more coppery shades or true bronzy golds. I thought I'd found that in Golden Edge (I didn't detect any yellowy-green in the pan or when I first swatched it), but the khaki tinge is definitely there on the lids. I guess it gives Golden Edge a point of distinction, just not one I particularly care for.


I hoped Golden Edge would be a deeper version of NARSKalahari (the left side of the eyeshadow duo, or the shade included in the And God Created the Woman palette), but the two aren't alike at all. Kalahari is pinker, slightly mauve in comparison, more brown, less olive and golden. Golden Edge is probably closest to Urban DecaySmog, but Smog is darker, more brown, less yellow gold. Maybelline Color Tattoo in Gold Shimmer is clearly more green but the undertone is very similar. Urban DecaySuspect is more of a sandy beige, while EssenceParty All Night is greyer and cooler-toned.



With rave reviews by fellow bloggers, I was almost expecting AddictionFudge to be my new favourite eyeshadow. It certainly swatched promisingly enough, but it suffers from the same problem as ColourPopGame Face. It's too dark and warm to be used all over the lid (it just looks messy and muddy), yet too metallic and not dark enough to effectively deepen the upper lash line and add definition. I like it best applied with a small brush like the Real Techniques Accent Brush (from the Starter Set) or Ecotools Petite Eye Shading Brush (from the Bamboo 6 Piece Eye Brush Set) to define and smoke out the lower lash line.


While well formulated, Fudge isn't the most unique colour, especially to a bronze eyeshadow enthusiast like me. Surprisingly, I don't have an exact dupe, though the bronze shade from the Sleek i-Divine Eyeshadow Palette in Storm (which Google informs me is named Dust Storm) comes the closest. Of all the eyeshadows I pulled out to compare it with, Fudge is the most yellowy ochre in tone. Too FacedCocoa Chili and NARSGalapagos are darker and more ash grey (the NARS a lot sheerer and lighter than the Too Faced, both have gold glitter). BurberryMidnight Brown is cooler-toned and more silvery. Face of Australia Budge Proof Eyeshadow in Bronze Sphinx, SleekDust Storm and Rimmel ScandalEyes Shadow Stick in Bad Girl Bronze are more chocolate brown, though the Rimmel is a lot darker and the Face of Australia is slightly reddish/purplish-tinged.